Research with children and families

Most research training stops where children begin. The methods that work with adults often fall apart with a seven-year-old, and the literature on how to do it well is thin. Teams end up guessing, and children's products pay for it.

For 10 years I ran my own research company, working with clients across media, IT and consumer products. Then I spent 11 years in UX research leadership at the LEGO Group, finishing as Head of Research. That work taught me how to listen to children and to the adults around them, and how to turn what they say and do into decisions a team can use.

Two projects for example: for LEGO Braille Bricks, I brought in feedback from visually impaired children and adults. For the IKEA and LEGO BYGGLEK collection, we interviewed shoppers in IKEA stores.

I have also put what I know into books.

• User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16 Apress, 2021
• Nutzerforschung mit Kindern The German edition, Springer Vieweg, 2023
• The Handbook of Global User Research Morgan Kaufmann, 2009. I co-authored two chapters, "User Research Throughout the World" and "The Impact of Culture on User Research".

What I can help with

• Research with children and families, from planning to findings
• Workshops that teach your team to do it themselves
• Advice on research methods for products used by children

If you are building something for children and want to talk it through, get in touch.

Brugercentrisk AI Netværk

Companies adopt AI fast. The people who will use it are often asked last. That gap shows up later as tools nobody wanted and agents nobody trusts.

I founded Brugercentrisk AI Netværk (the User-Centric AI Network) in early 2026 to close it. The network brings together UX researchers, designers, developers, product people and leaders in Denmark who want to build AI with the user at the centre.

Want to join, or present a case of your own? Write to me.

Paavis

Trust used to rest on a brand's track record, or on a person you knew. Today it is much harder to judge, and most organisations cannot say how much trust they have earned or why.

Paavis is a trust research company based in Copenhagen. We measure trust with the Net Trust Score and the Paavis Trust Score, using structured inspections carried out by a team of trust analysts. As Lead Researcher and co-founder, I lead the analyst team and the research behind the method.

We are currently validating the Paavis Trust Score with a group of volunteer analysts in a hybrid research sprint.

Read more at Paavis.